Working closely with Virgin Active to understand their new business venture BVN has produced a design that reinforces the Virgin Active brand, provides members with an inspiring, fun, sustainable, innovative and truly unique environment.

New urban and suburban models were developed with the intent that these ideas could be tailored to other specific sites and importantly evolve as future sites arose in the expanding business model. At Norwest Business Park, the design had to work within the constraints of a prescribed zone in an existing building, so BVN sought to maximize the potential of the space by using the two levels and large voids to create distinctive zones that could all be visually linked.

A focus of the design was a simple approach to materials that used a base palette of colours to define large spaces. Along with this was the need to meet sustainability requirements as well as cope with the traffic of over 4,500 members that led to the selection of hard wearing and durable materials such as carpet tiles, rubber and marmoleum.

Virgin Active Norwest is the latest addition to the Virgin Active portfolio that demonstrates a new paradigm for fitness and training.